The one time Seth Godin got it wrong

The one time Seth Godin got it wrongThe one time Seth Godin got it wrongHow to identify, attract and keep talent via resumes.Last week, serial entrepreneur and marketing wiz Seth Godin announced on his blog that he is looking for talent.In particular, Seth is seeking people who are skilled, passionate and open to making change happen. The reason why he is embarking on this journey is simple he wants to maintain a file of talented individuals, suited for the execution of the many projects Seths involved in.Yet, the way he is searching for talent has some room for improvement. This article will explain why the strategy Seth has employed to unearth human capital can be enhanced.But first, a bit about who Seth Godin is. For those who arent quite sure. Seth helped invent commercial e-mail (thats not spam) as we know it today. Thats right. For every time your favorite newsletter finds its way to your inbox you have Seth to thank. In addition, he pretty much invented educational computer ga mes for children. And he published 18 best-selling books. And founded Yoyodyne. And Squidoo. Impressed? So are we.Seth knows the nooks and crannies of digital marketing. He crafts each one of his blog posts as if it were his last. He also runs the worlds fruchtwein selective MBA program the altMBA. The guy could use an extra pair of hands, okay?We Enhancers couldnt agree more with Seths idea for a treasure hunt. Even when they are not actively hiring, smart companies have to maintain a file of talented potential employees/contributors. Yet, what is the clever way to do this? Is there an optimal way to spot talent? To get to know the candidate as a professional and an individual?These were the questions that were running through the minds of founders Volen, Georgi and Dimitar some three years ago. Helping people showcase their lifes work is s mission. Finding clever and efficient ways to do it is the companys present.Related articlesHow to use volunteer experience to make your resu me stand outA recruiter explains how to make your resume stand outSam landed a job at Spotify with Yet, Seth appears to have missed the revolution. In 2009, he wrote a blog entry titled Why bother having a resume?. In it, Seth argues that remarkable people should refrain from having resumes at all. Well, Seth. We beg to differ.We know that most resumes are boring and ineffective. That they only get 6 seconds of the readers attention and often take the gestalt of a dull, 2-page list of job responsibilities. This is why we exist to breathe life into resumes. We add the extra dose of sparkle and magic dust. How you may ask?First, resumes are crafted to showcase the tangible summary of your work. Start with a verb, measure your accomplishments numerically, detail the skills you acquired on the job, provide a baseline for the measurement of your personal growth. These are just some of the recommendations provided by the automated resume builder. No way to get it wrong.Second, stimul ates you to provide a prognosis of what you will do for your future employer, rather than a mere account of what you have done for your previous one.Third, having an online platform where you can store your resumes enables you to make each one contextual, concise and targeted. We discourage the spray and pray technique.Fourth and most important, enables you to design an authentic personal brand. We trigger introspection. When you sit down to write your resume, you dont usually think of the books, which have influenced your thinking the strengths and talents, which make you a capable professional or how a pie-chart of one day in your life would look like. The resume nudges you to ask yourself the self-examining questions that make a good resume great.The traditional resume is dead, people. Long live the kind. So heres a quest for you, cherished reader. Help us convince Seth of the value behind meaningful, well-thought over resumes. Send him your creation, showing you are neither average nor destined to wither in a corporate behemoth. In the meantime, you can draw some inspiration from the one we created on Seths behalf. Cheeky us.Looking for more inspiration? Check out our resume examples section that got people hired at their dream jobs.Photo of Seth Godin by MIMA Photos under CC BY-NC-ND 2.0